Amy Gorin
1-415-637-4757 (cell/voicemail)

Short Form

Writer, book editor/vision specialist, UI/UE consultant, cognitive and physical ergonomics.
MIT Cognitive Science, MIT Engineering, Stanford Social Science, Berkeley Sustainable Design/Architecture.

Experience Overview

Book doctor

I help cutting-edge thinkers to present their ideas more clearly and to better organize their written work. This may include information architecture, conceptual and copy edits, outline consulting, and deep analysis of cognitive flow. Past clients include David Siegal (Pull: The Power of the Semantic Web to Transform Your Business), Andreas Weigend (proprietary), and Paul Mahler (VoIP Telephony with Asterisk, second edition).

Writer and editor

My freelance writing projects have included designing animations for a multimedia calculus textbook, research for and creation of information files for inclusion in an online medical reference for health care consumers, and writing audio dialogs and evaluation questions for an ESL workbook.

As a technical writer, I have produced both printed matter and online help, for end users, programmers, and system administrators. I am familiar with Adobe/Macromedia, Microsoft, and GNU/Linux publishing software.

UI and usability consultant

My user interaction consulting experience includes managing and participating in ethnographic research, benchmarking, requirements analysis and functionality brainstorming, usability analysis, and user testing. Specific deliverables have included design wireframes, UI specifications, widget specifications, and detailed test plans and usability reports.

Prior Experience (staff, contract, full-time, and part-time)

Rewrite Editor, Staff (November 2002- February 2009)
Rewrite Editor, Contractor (November 2001 - November 2002)

Computing Reviews, Palo Alto CA
Computing Reviews, a publication of the Association for Computing Machinery (ACM), publishes synopses and reviews of books and papers in fields ranging from mathematical theory to business administration to user interface design. As a rewrite editor, I did everything from a light copy edit of essentially finished material to completely reworking text written by non-native speakers of English.

Webmaster (October 1994 - February 2006)

The Annals of Improbable Research, Cambridge MA
AIR is a semimonthly publication often described as "the MAD Magazine of Science." I created HotAIR in 1994 using Emacs and HTML 1.0, and in 1999 transitioned the site to Cascading Style Sheets (CSS).

During my time as Webmaster, HotAIR was listed on Pointcom's Top 5%, as a USA Today Hotsite (four times), and as an Exploratorium cool site. It was consistently ranked as the Internet's most popular science humor site by Yahoo and Google.

[Note that HotAIR's URL was or - NOT]

User Interface Lead (June 2002 - April 2003)

Open Country, Redwood City CA
I designed the user interface for Open Country's suite of products, including working with marketing to determine requirements, creating mockups for preliminary evaluation, conducting user testing, and participating in the design and implementation process to insure that usability guidelines were followed. I also acted as product manager for the 1.0 release.

more employment...


Certificate from the Professional Program in Sustainable Design, UC Berkeley Extension

MA in Communication, Stanford University
(School of Humanities and Sciences/social science)

BS in Cognitive Science, Massachusetts Institute of Technology
(School of Science/psychology)

Second BS in Human Factors Engineering, MIT
(School of Engineering/interdisciplinary)

Additional substantial course work in industrial engineering/management and product design at both MIT and Stanford.

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